I. Introduction

1. Impressions
2. Why Israel Needs Your Solidarity
3. Shattering Israel's Image and Escaping from Peace

II. Israel's Second Front: The Propaganda War

1. Israel's Record
2. Creating Myths
a. Useful Links
b. Myths to Note
c. Examples of Recent Anti-Israel Statements
Analysis & Verbal Confrontation
3. Is the Media Biased?
a. Seeing is Believing
Perceptions
Expectations
b. Do Journalists Hate Israel?

III. Action Ideas

1.Enlisting and Lobbying the Media
a. Media Events
b. Local Connections
c. Un-Mediated Media
Talk radio
Internet
see also: IV.4 (Lobbying)
2. Dealing with Israel-haters
a. Resetting the Paradigm
b. Bridge Building
c. Simplifying or blurring the Issues
d. Personalizing, de-personalizing and demonizing
3. Effective Hasbara: The Three Circles of Advocacy
a. Information
b. Technique
How to Organize a Campaign
c. Forum
4. In Conclusion

IV. Activities

1. Countering the Myths (This chapter is part of another unit and will open in another window)
2. Perceptions
3. Expectations
4. Lobbying
a. Letters to the News & Media
How to Write a Letter…
Media Contact Information
b. Website Action Page
How to Organize a Campaign
(http://www.jajz-ed.org.il/actual/zr/6.html)